[营销星球]毕马威：洞悉智能零售（英文版）

$gs1hk.orgkpmg.com/cnInassociationwithTappingintoSmartRetailAsurveyofCEOsandConsumersintheGreaterBayAreaThirdeditionContents6EmbracingsmartretailacrosstheGreaterBayAreaEmergingplatformscomplementexistingmarketleadersEnhancingcustomerexperience:challengesandopportunitiesUsingsocialmediatodriveengagementandsalesExecutivesummary4Aboutthesurvey218263440BuildingconsumerconfidenceandtrustThefuturestate:Embracingtoday’ssmartconsumersDeliveryandlogistics:tacklingthecomplexityofomni-channel4450?2018KPMGHuazhenLLP—aPeople’sRepublicofChinapartnership,KPMGAdvisory(China)Limited—awhollyforeignownedenterpriseinChina,andKPMG—aHongKongpartnership,arememberfirmsoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrightsreserved.GS1HongKongisth