[营销星球]微软：2020零售趋势手册(英文版）

withRetailTrendsPlaybook2020CreatingAData-Driven,IntelligentRetailModelRetailTrendsPlaybook20202withTechnologywithintheretailspacehasprimarilyservedtoensuretransactionalmomentswerequickandefficient.Now,retailershaveanunprecedentedopportunitytogoastepfurtherandleveragedata-drivenanddigitaltechnologiestoelevatethecustomerexperienceinmoremeaningfulways.Fromcreatingnewproductstodeliveringspecializedcampaigns,machinelearning,analyticsandothertechnologiesareempoweringbrandsandretailerstounderstandtheirshoppersbetteranddeliverdifferentiated,1:1experiences.Ascustomers’expectationsforbest-in-classshoppingincreasethankstotheimmediacyandpersonalizedrelationshipscraftedbyretailupstartsandecommercegiants,data-ledintelligenceareessentialtothriveinthiscompetitivelandscape.IntroductionAboutThisReportTheRetailTren