[营销星球]2018年全球奢侈品行业研究报告（英文版）

LUXURYGOODSWORLDWIDEMARKETSTUDY,NOVEMBER2018THEFUTUREOFLUXURY:ALOOKINTOTOMORROWTOUNDERSTANDTODAYCLAUDIADARPIZIO|FEDERICALEVATO2BurberrydiscussionJune2018v3CHIMETHODOLOGICALFOREWORD–SCOPEREVISION,TOFOCUSPERSONALLUXURYGOODSMARKETONCORECATEGORIES?MarketdefinitionasperBainluxurystudy2017(May-18)?Restatednewpersonalluxurygoodsmarket1?Excludingart-de-la-table(nowincludedintoHigh-QualityDesignandHomeware)andotherresidualcategoriesGLOBALPERSONALLUXURYGOODSMARKETRESTATEMENTPersonalluxurygoodsmarket|BNote:(1)PersonalluxurygoodsmarketincludesApparel,Accessories,HardluxuryandBeauty3BurberrydiscussionJune2018v3CHIGLOBALLUXURYMARKETS:~1.2T,WITH5%REAL-TERMGROWTHIN2018GROWTH’17-’18EGloballuxurygoodsmarkets|B2018+1%+5%@K@K6%5%5%4%6%6%4%-3%7%@K:Growthatconstantexchangerates4BurberrydiscussionJune201