[营销星球]2018年中国购物者报告系列二《中国新生势力品牌撼动双速增长的市场》（英文版）

LOCALINSURGENTSSHAKEUPCHINA’S“TWO-SPEED”MARKETChinaShopperReport2018,Vol.2Founder’sMentality?isaregisteredtrademarkofBain&Company,Inc.Copyright?2018Bain&Company,Inc.Allrightsreserved.LocalInsurgentsShakeUpChina’s“Two-Speed”Market1Contents1.Executivesummary..........................................pg..32.Fullreport................................................pg..6a..“Two.speed”.in.a.stabilizing.market............................pg..6b..Enter.the.local.insurgents....................................pg..8c..How.insurgents.grow.............................