[营销星球]201805-麦肯锡&BOF：2018年时尚行业报告

TheStateofFashion2018CopyrightTheBusinessofFashionandMcKinsey&Company?2017TheStateofFashion2018AnemergingsenseofoptimismbyCraig&KarlTheStateofFashion201861014207480TheStateofFashion2018wascreatedtoprovideacomprehen-siveviewofthefashionindustry.Itsprincipalaimremainstolayouttheinterconnectednessoftheentirefashionecosystemacrossregions,marketsegmentsandproductcategoriesbydistillingtheindustry’scurrentandprojectedperformance,andaddressingthefactorsshapinganddrivingfashiontodayandintheyeartocome.Toaccomplishthis,thereportreliesonextensivequalita-tiveandquantitativeanalyses,drawingonindustryandproprie-tarysources,includingexecutiveinterviews,theBoF-McKinseyGlobalFashionSurvey,andtheMcKinseyGlobalFashionIndex,whichtracksindustrysales,operatingprofitandeconomicprofit(valuecreation).Thereportissplitintotwosections:S