瑞蓝数字营销创意部分

Briefrecap?RestylaneneedtobetheTOMbrandintheHAmarket,bethegoldstandardofHAindermafillerindustry,andbethe#1choiceforbothphysiciansandconsumer?ToownthemarketbyRestylanestrongconsumerbrandcommunicationtocounterwithupcomingnewcompetitorsBrandObjectiveHAcategoryeducationandCreatebuzz&buildawarenessforRestylane-Theoverall2016RestylaneDigitalstrategyandcommunicationplan-CreativebaseonBigidea-LeverageRestylane20yearscelebrationin2016IntegrateATL&BTLconsumercampaignandachieveO2OEncourageandengagetargetconsumerstrialandcallforactionbyKOLendorsementandWOMObjectiveofCommunicationOurTaskBrandObjective:TobetheTOMbrandintheHAmarketToownthemarkettocounterwithupcomingnewcompetitorsBuildWOM&CallforActionObjectiveofCommunication:安全与正品问题是消费者最大的顾虑PrimaryBarrie:大多数消费者在品牌选择上更听从医生的意见让更多消费者在去诊所钱对瑞蓝产生好感OurTask:消除目标人群对安全问题的顾虑DigitalCommunicationRole