[营销星球]智能虚拟助理：将给企业和世界带来何种改变（英文版）

CustomerexperienceofthefutureHowintelligentvirtualassistantsandchatbotscanenhanceserviceinteractions2ConsumerswhowanttousemessagingtotalktobusinessesSource:TwilioGlobalMobileMessagingConsumerReport2016Companiesthatalreadyuseorplantousechatbotsby2020Source:BusinessInsider90%80%2|CustomerexperienceofthefutureContentsIntelligentvirtualassistants(IVAs):howtheywillchangebusinessandtheworld..........................................3BusinesscaseandbenefitsofIVAs....................................................6TheevolutionandmaturationofIVAs.................................................8MovingforwardwithIVAs:planningandimplementingtowin..........................9Askingyourinsurerquestionswil