BriefRecap1.Promoteconsistentglobalbrandimageforvivoondigitalplatforms,andenhancevivoonlineinfluence,aimingatagloballeadingbrand2.Annualdigitalstrategyandownmediacontentplanning3.Annualbigevent/campaignplanning4.GuidelinesandcreativematerialssupportforeachmarketbasedondifferentdevelopmentstatusPART01OverseaMarkets&TAAnalysisPART02CompetitiveAnalysisPART03DigitalMarketingStrategyforVivoContentPART042018CNYCampaignPlanningPART05AboutUSPART06CaseSharingVivoOverseaMarketsOverviewIndiaPakistanBangladeshNepalSriLankaMyanmarPhilippinesThailandMalaysiaVietnamSingaporeLaoIndonesiaCambodiaTaiwanHongKongRussiaMoroccoKenyaProperdigitalmarketingobjectivesshouldbesetforlowertiermarketsRegionCountryPopulation,UrbanizationMobileSubscriptionsInternetUsersActiveSocialMediaUsersActiveMobileSocialUsersSouthAsiaIndia1,335M,33%1,