SOCIALMEIDAAPR13,2017Today’sAgendaSocialLandscapeSocialStrategyImplementationShowcaseTeamStructureAnalyticsandReportingSOCIALLANDSCAPE“BattlefieldofTime”5CONTENTFORMATINTEGRATION??Polarizationofhighrankingchannelsandlong-tailchannels??HighweightedKOLsgainmoresupportsfromsocialplatformsSocialcentriccontent,traditionalmediaandecommerceplatformshavefullyintegratedtowinfromthecompetitionCHANNELOutburstofshortvideo,livestreamcast,andGifFromlowvaluecontentreposttohighvaluecontentcreation6OccupationofBrandPortraitsKOLGOVERNMENTANDCIVILORGANIZATIONCategoryLabelSportswearSportsFashionAttitudeBRANDMEDIAAutomobileConfident,BritishSpiritBeverageEliteMiddleClassAmbienceFashionApparelSimpleStyleFuture咪蒙职场吐槽Papi酱生活吐槽ShortVideosaboutPeopleShortVideosaboutLifestyleVICE