【营销星球-私密】20191212-博士伦日抛数字营销方案-Vanessa-0414

e7d195523061f1c0789e8b7a826592a64f42eaafa8f719f44178655771082FC721B933721FFCC1B71C8CD17ABA15C67805CF9E7F8161823886594CB764DBE15658D341DE06F40A8E2613069DF6F7DC021CFE4D11CA17CA8EC434F635D49DCCB5879045BD2858BD84BFF8A5C4A2FBAC7C22F4EFA289C69C40B79EDED1507B0A4D5109D478C03DE02CDailyLensDigitalActivationProposalTUNASTUDIO2017.03DAILYLENSe7d195523061f1c0789e8b7a826592a64f42eaafa8f719f44178655771082FC721B933721FFCC1B71C8CD17ABA15C67805CF9E7F8161823886594CB764DBE15658D341DE06F40A8E2613069DF6F7DC021CFE4D11CA17CA8EC434F635D49DCCB5879045BD2858BD84BFF8A5C4A2FBAC7C22F4EFA289C69C40B79EDED1507B0A4D5109D478C03DE02C沟通目的：扩大知名度、招募消费者沟通对象：隐形眼镜的老用户e7d195523061f1c0789e8b7a826592a64f42eaafa8f719f44178655771082FC721B933721FFCC1B71C8CD17ABA15C67805CF9E7F8161823886594CB764DBE15658D341DE06F40A8E2613069DF6F7DC021CFE4D11CA17CA8EC434F635D49DCCB5879045BD2858BD84BFF8A5C4A2FBAC7C22F4EFA289C69C40B79EDED1507B0A4D5109D478C03DE02C沟通策略对于长周期隐形眼镜用户来说，升级到日抛的利益点极为突出。对于正处于人生升级状态中的年轻人，更新换戴符合他们的心理需求。消费升