[营销星球]普华永道第22期全球CEO调研：银行和资本市场2019年趋势(英文版)

ceosurvey.pwcBankingandcapitalmarketstrends2019PartofPwC’s22ndAnnualGlobalCEOSurveytrendsseriesWhybankingandcapitalmarketstransformationisallaboutpeopleSeekingskillsAvastamountofinvestmenthasbeenpouringintotechnologyacrossthebankingandcapitalmarkets(BCM)industry.Sowhere’sthepayback?It’sincreasinglyclearthattechalonecan’ttransformyourbusinessandmeetfast-shiftingcustomerexpectationswithoutthenecessarytalent,trustandhumantouch.PwC’s22ndAnnualGlobalCEOSurveyunderlinesthis.Almost80%ofthe235BCMCEOswhorespondedseeskillsshortagesasathreattotheirgrowthprospects(35%are‘extremelyconcerned’and44%are‘somewhatconcerned’).Mostbelievethatthisskillsgapisunderminingtheirorganisations’abilitytoinnovateeffectivelyandprovideawinningcustomerexperience.How,then,canyourbusinessputpeoplebackattheheartofasuccessfulenterprisetransformation?2|