【营销星球-私密】20191028-音响BOSE路演创意方案

FY16??路演活动创意方案??DRIVINGSTRONGChapter1:UnderstandingChapter2:InspirationChapter3:ConceptChapter4:CreativeSolutionChapter6:EventCommunicationChapter5:ProgramDesignIndex.Chapter1:Understanding??全新趋向年轻化的BOSE形象????线上线下互动模式，实现良好口碑效应????主推Sound??Link??&??Sound??Touch双线系列产品????无线视听设备领导者的定位????TheTargetTheChallenge??如何直观诠释“Wireless”概念及BOSE品牌调性????提高年轻受众对BOSE品牌的认可度??Chapter2:Inspiration摆脱束缚????带上耳麦????顷刻远离纷扰??无线????倾听自由无限畅享??沉浸音乐??随心掌控??品味听觉盛宴????无线????倾听给予无限空间??高质生活??非同凡响??享受极致体验??无线????倾听追求无限品质????奇妙声音??传递愉悦??邂逅美好心情??无线????倾听创造无限惊喜??享乐????空间????品质????惊喜??无线倾听，就有无限可能！??Chapter3:Concept无线倾听????无限可能??WirelessandLimitless无线倾听????无限可能??WirelessandLimitless音悦无限??WirelessandLimitlessWirelessandLimitless（备选主题）??Chapter4:CreativeSolutionCreativeinteractive1.无线倾听????无限享乐——音乐极速挑