日本化妆品品牌竞品推广案例分析报告整合营销方案

竞品360推广案例分析（EsteeLauder/SK-II/CHANEL/LANCOME）PresentbyShanghaiDentsu雅诗兰黛×王凯雅诗兰黛眼霜X王凯推广案例INTERESTENGAGEMENTPURCHASEEXPERIENCEPRINTMEDIASOCIALMEDIASALESPROMOTIONVIDEOOOHDIGITALROADSHOWCONSUMERACTIVITYX雅诗兰黛×王凯推广费用totalspending:1,201,000totalspending:2,500,020Source:wechatfeedsspendingfromTecent,VerticalspendingfromiResearchRegionCostCPMNo.ofCPM核心城市949,8601805,277重点城市1,400,16012011,668其他150,000602,5002,500,02019,444微信朋友圈TA:F,IOS,age20-60核心城市:Beijing,Shanghai重点城市:Chengdu,Hangzhou,Nanjing,Wuhan,etc.其他:Kunming,Guiyang,Shijiazhuang,etc.Timeline:4th,Mar-19th,AprOnlinedate:12th,MarOnlineDisplayspending55BBSYOKA时尚网瑞丽网Onlylady闺蜜网中关村在线蜂鸟网宝宝树PCHOME网上车市271.68258.53999999999996174.60000000000002140.52000000000001138.4138.2899999999999450.7619.54.764雅诗兰黛Digital–Ads2016/3/4-2016/4/9主标题：明星眼霜世家弹嫩?拉紧?提亮，一眼看见年轻你的EyeQ够高吗？内容：立即参与赢新品，扫描二维码进