可口可乐京东品牌日结案（20160617）-英文版

5.31Coca-colaXJDSUPERBRANDDAYREVIEWBackgroundKeyLearning01CampaignOverview02ExecutionDetails0304AgendaBackground01OverallObjectivesSalesToattractconsumersattentionandraisethevitalityofCoca-Colafansvia?interestingcommunicationactivitiesformorepeopleobtainthesuperbranddayinformationInordertomotivatethepurchasingabilityofCoca-ColafansbyJDAPPtopromotethesalesofJDsuperbranddayAwareness通过有趣的传播活动，引发受众关注，提高可口可乐粉丝活跃度，让更多人获知超级品牌日信息。利用手机京东平台，充分激发可口可乐粉丝消费购买力，促进京东超级品牌日销量提升。4BIGIDEA“GoldenMoment，PurchasingHigh”Warm-up?periodAdvancePurchase5.25-5.30Dayof31stMay.SuperBrandDay5.31Keycontent5.31?secondschallengeH5?interactionAdvancePurchaseLandingpageJDAPPbootscreenJDAPPcreativehomepageShaketheCokeH5interactionSuperBrandDayLandingpageMediaExposureSocialCommunicationJDResourcesJDAPPinsideresources,JDWeiboJDWeMedia,JD.COMsupermarket,JD