2018酷儿夏日推广“亲子玩乐时刻”活动策划案(1)

Qoo2018SummerActivity亲子玩乐时刻1活动概况Activityoverview2活动创意ICreativeideaI3活动创意IICreativeideaII4场地推荐VenuerecommendationSummerActivity亲子玩乐时刻活动概况ActivityoverviewTheme好喝好玩就说Qoo！（亲子玩乐时刻）Targetthemotherswith7~11-years-oldkids.ObjectiveTorecruitmomwithkidsduringsummerholidayWhatweneedFocusonsamplingwithsomeconsumerinteraction.ConsiderlocalBOneedsTime&LocationMidAug.Zhejiang；ShandongOurThinking有趣、有创意的亲子玩乐空间和好喝的酷儿果汁游戏、运动、互动可爱的酷儿人偶好喝的酷儿饮品陪伴、放松孩子的快乐和安全拍照记录和孩子一起的时光Qoo提供的是…？孩子们喜欢的是…？妈妈们需要的是…？OurThinking好喝好玩就说Qoo！opt1Qoo沙滩–最“酷”的沙滩opt2Qoo酷玩时刻Qoo亲子时间Qoo玩偶互动Qoo果汁赠饮机制KeyMessageCreativeIdeaKeyElements活动创意ICreativeideaIQoo沙滩–最“酷”的沙滩BirdviewFloorplan酷儿沙滩区休息区酷儿赠饮区酷儿形象拍照区酷儿沙滩舞台BirdviewLeftviewFrontviewQooBeach扁柏木颗粒沙滩寻“果”Qoo果汁赠饮小朋友们在Qoo“沙滩”中找出你最爱的“水果”——苹果/水蜜桃/