[营销星球]Epsion-2018年亚马逊消费者调查报告（英文）-2018-19页

ResearchshowshowtosurviveandthriveinanAmazonworldAmazondoesn’tmeanthedeclineofyourbrand2TableofcontentsIntro3Abouttheresearch4Amazon’sinfluence5Thefindings6TheAmazonshopper7HowmuchAmazonshoppersspend8Whatcategoriestheybuy9WhyAmazon10WhyshoppersinvestinPrime11WhyAmazonshopperschooseotherretailers12HowtocompelAmazonshopperstobuyfromanotherretailer13Ashopper’sjourney14Thetrustfactor15Grocery16Finaladvice17Nextsteps18AboutEpsilon193Ifyou’rereadingthis,you’reprobablyconcernedaboutAmazon.Butnewdatasuggeststhatyoudon’tneedtobe.Inthecomingpages,we’renotgoingtotellyouhowyoushouldfeelaboutAmazon.Andwe’renotgoingtotellyouwhethertocompetewithAmazonorleveragetheirscaleasanotherchannel.Instead,we’regoingtosimplysharewhatweknowandletyou