[营销星球]北京_2018Q2_商铺市场概览

Adynamicmarketwithcontinuousupgrades升级持续，市场活跃EmilyCaoAssociateDirector|NorthChina曹化行副董事|华北InQ12018,theBeijingprimeretailmarketstayeddynamic,supportedbysolidfundamentalsandcontinuousupgradesofexistingprojects.Asnonewsupplyenteredthemarket,thevacancyratestayedstableat3.1%whilerentsedgedupby0.2%QOQ.Weexpectabundantnewsupplyovertherestof2018topushupthevacancyrateslightlyto3.3%,withrentsalsodecliningslightlyasmostofthenewsupplyisfocusedintheemergingsubmarkets.Werecommendoperatorstointroducespecialbrandstomaketheirprojectsuniquetoattractmorecustomers.2018年第一季度，坚实的经济基础和现有项目的持续升级使得北京优质零售物业市场保持活跃。因没有新增供给进入市场，空置率保持在3.1%的水平，租金环比小幅提高0.2%。2018年余下月份将有大量新增供给进入市场，预计将使得整体空置率在2018年末小幅提高至3.3%。同时因多数新项目将位于新兴子市场，预计整体平均租金将小幅下调。我们建议购物中心运营商能够引进特别的品牌，以使自己的项目能够更为独特，从而吸引更多消费者。Forecastataglance预测一览表DemandWeexpectrisingconsum