[营销星球]电子商务联合报告e-CommerceSyndicatedReportApr.2017_FuCat

电子商务联合报告E-COMMERCESYNDICATEDREPORT2017.04Copyright?2012TheNielsenCompany.Confidentialandproprietary.2目录OUTLINE1互联网和网购市场Internet&OnlineMarketinChina2渠道比较ChannelComparison互联网和网购市场INTERNET&ONLINEMARKETINCHINACopyright?2012TheNielsenCompany.Confidentialandproprietary.45376056400590566175863200648756676968826709587312539.9%42.1%44.1%45.8%46.9%47.9%48.8%50.3%51.7%53.2%0.0%10.0%20.0%30.0%40.0%50.0%60.0%0200004000060000800001000002012.62012.122013.62013.122014.62014.122015.62015.122016.62016.12InternetUsersPenetrationRate4互联网用户趋势INTERNETUSERSTRENDData:CNNIC39thInternetDevelopmentStatistics第39次中国互联网络发展状况统计报告中国的互联网用户量仍旧持续增长。截止到2016年12月，互联网用户达到7.31亿，互联网的渗透率则达到了53.2%。InternetUsersinChinastill