[营销星球]CBInsights：2018年全球美容行业趋势报告（英文版）

13TrendsShapingtheFaceofBeautyin201812017wasabanneryearforbeautytech.Frommajorbeautybrandsinvestinginaugmentedrealitytoanindustry-widepushtowardscustomizedbeautyproductsandexperiences,technology-backedcosmeticsbrandswilltransformthesectorin2018.Ontheproductside,Rihanna’sFentylinechangedtheconversa-tionofinclusivebeautyacrosstheindustry.Meanwhile,cleanbeautyproductsenteredthemainstreamwithbeautybecomingincreasinglyassociatedwithhealthandwellness.Despiteadifficultretailenvironment,beautyisthrivingandthenumberofbrandsinthespaceisexploding.Direct-to-consumerbeautybrands,whichsawthelargestnumberofdealsin2017acrosstheindustry,arechippingawayatthemarketshareofpersonalcareincumbentswhoarerespondingwithincreasedM&Aactivity,incubatorandacceleratorprograms,newin-storetechnologies,andmore.Whatdoes2018andbeyondhaveinstoreforthebea