[营销星球]胜三白皮书2018H1(1)

M&ALeaguereport1H2018http://www.rthree.com/en/DrivingTransformaTionformarkeTersanDTheiragencies2www.rthree.comM&ALeAgueRepoRt1H2018AnexplosionofM&Aactivityfromun-conventionalbuyershasledtoan88%increaseinglobalM&Aactivitywhencomparedtothesametimelastyear,ac-cordingtoourlatestM&ALeaguereport..Basedonouranalysis,whilethetotalnumberofdealsremainedsteadyYoY(198in1H2017vs.199in1H2018),thetotaldealvalueincreasedfrom$4,972mto$9,326m.Thisincreasehasalsobeendrivenbyasharpuptickofactivityfrombothunconventionalbuyersandmartechcompanies,thelatterofwhichsaw39dealscompletedinfirsthalfofthisyearandtremendousgrowthindealvalue.It’sclearthattheconsultingfirmsaren’tslowingdown,andAccentureinvestedmoreinM&Athanthetoptwoholdingcompanies–DentsuandOmnicom–combined.Therealstoryinthefirsthalfofthisyearhasbeentheunconvention