[营销星球]2018全球软实力报告排行，中国第27名-FaceBook-2018.07-91页（英文版）

AGlobalRankingofSoftPower201832SECTIONHEADERTHESOFTPOWER30DesignedbyPortlandsin-houseContent&Brandteam.7Contributors16IntroductionDisorderlyconductOrderup?The2018SoftPower3012TheSoftPower3030MethodologyoftheindexObjectivedataSubjectivedataChanges,challenges,andlimitations40ResultsandanalysisThetopfiveBreakingdowntheobjectivedataBreakingdowntheresults60TheIndo-Pacificinfocus:TheAsiaSoftPower10Indiarising:softpowerandtheworld’slargestdemocracyDhruvaJaishankar,BrookingsIndiaTheASEANwedon’tknowOngKengYong,RSISChinagoesglobal:whyChina’sglobalculturalstrategyneedsflexibilityZhangYiwu,PekingUniversityJapan:Asia’ssoftpowersuperpower?JonathanSoble,AsiaPacificInitiativeAustraliainAsia:theoddmanout?RichardMcGregor,LowyInstituteThetwoKoreasandsoftpowerAidanFoster-Carter,LeedsUniversityTheAs