2017优惠券与消费者购物行为调查报告

COUPONINTELLIGENCEREPORTVALASSIS?Influencingconsumersalongthepathtopurchasehttp://www.valassis.comTableofcontentsCOUPONINTELLIGENCEREPORTVALASSIS?Valassisgenerationagesegmentation?Millennial:Born1982-1998|GenerationX:Born1965-1981|BabyBoomer:Born1946-1964Executivesummary.....................................................................3Keytrendsincouponuse..................................................................4-7OveralluseFrequencyofuseUsebymediatypeMakingpurchasedecisions..................................................................8-9Athome:.................................................................................................10-14Couponsanddiscountsinfluenceproduct,brandandstoreselectionShoppinglistvsactualpurchasesWhattobuyWheretoshopAtthestore:..................................................