鲜的每日C夏季促销策划

鲜的每日C夏季促销策划内容摘要：本策划通过对饮料市场、果汁饮料市场以及每日C销售状况的分析，制定了每日C在重庆市场的促销目标。为达到这一目的，我们举行了重庆首届维C健康小姐大赛以扩大知名度；与经销商结成命运共同体以及认真耕作终端。以此同时，还运用广告、人员推销、公共关系以及成立会员俱乐部等手段来配合。最终达到进一步宣传每日C的“健康、时尚”定位和培育顾客品牌忠诚度的目的。关键词：每日C、健康时尚、经销商、终端Contentsummary:Thisplanthatanalysesthebeveragemarket,thefruitdrinkmarketandtheconditionofsalesofMeiriC,havemadepromotiongoalonthemarketinChongQingofMeiri.CForachievingthispurpose,weholdthefirstChongQingyoungladyofvitaminChealthcompetitioninordertoexpandpopularity;Formthedestinycommunityandcultivatetheterminalstationconscientiouslywithdistributor.Atthesametime,usetheadvertisement,personalselling,publicrelationsandestablishmeans,suchasmembershipclubetc.forcooperating.Atlastachievethegoalthatpropagatethehealthy,fashionsofCtomakeareservationandcultivatecustomersbrandloyalpurposeofMeiriCfurtherfinally.keywords:Meiri’sC、Healthandfashion、dealer、terminal绪论