沃尔玛春节促销活动策划(经典)

沃尔玛2011年春节促销活动策划书（经典）目录一、活动背景·············································3二、活动目的·············································3三、活动时间和地点·······································3四、活动准备·············································3五、活动展开·············································3（一）整体活动···········································31、许愿树················································32、新年惊喜换购价········································43、噼里啪啦迎新年········································44、购物赠马克杯---感受时刻温馨···························45、一谏值千元---倾听您心声·······························4（二）分类促销···········································51、食品促销··············································52、日用品促销············································63、化妆品促销············································64、电器促销··············································7六、活动效果预测·········································81、活动背景春节是中国民间最隆重最富有特色的传统节日，在这一天人们举家团圆、共贺新春，迎禧接福、祈求丰年。也是在这一天，人们走亲访友、礼尚往来！各商家