合济咨询-上海市酱油消费者A&U调研报告

*PartnerWinConsulting合济咨询顾问2000-8上海市酱油消费者A&U调研报告上海市酱油消费者A&U调研报告客户：昆山统万微生物科技公司提交：合济咨询顾问公司日期：2000年8月*PartnerWinConsulting合济咨询顾问2000-8上海市酱油消费者A&U调研报告目录一、背景与目的·········································3二、执行说明···········································4三、结果与分析·········································9I.产品组合状况···································10A包材类型变化···························11B产品类别变化···························31II.购买行为变化···································40III.竞争品牌分析··································65A竞争品牌的使用情况·····················66B竞争品牌的品牌形象·····················88IV.消费者认知与态度·········