伊莱克斯主要的品牌框架2

EHPRangereviewKick-off2001AlphaOne2001HistoryofAlphaNewAlpha1997NewgraphicsanddetailsonSoftAlphaSoftAlpha1995AsoftorganicshapedarchonsoftflatfrontsAlpha1991AstrictandarchitecturalarchonflatfrontsTraditionalheritageFormtrendsAlphaOneattributes（特色）easeofuseergonomicsimplicityconsistencydurablecleanformselegantandneathonestywithmaterialsemphasisedqualityAlphaOneCornerstones（关键）TimelessandtrueVerticalcolumnsSimpleandclearuserinteractionShopfloorattentionIntelligentdesignfollowingtheBrandpyramid-KnowledgeableandcaringforaneasierlifereducingcomplexityinuserfunctionsTurningtheconceptintoreality39.binThearch,stronglinesandanintegratedplinth(底座)…..…..creatingtensionwithminimaluseof“organic”formsElegantmixofmaterialsTimelessandtrueEmphasisessolidityandfree-standing（独立式的）herit