CommunicationStrategyfor8848.netChinaLaunchPreparedfor:www.8848.netPreparedby:HuiCongInternationalAdvertisingMarketSituationInternetmarkethasdevelopedtremendously,andInternetusersinChinawilldoubleOnlinestores,asaworldwidebusiness,haveaverybrightfuture8848hasgainedsomeawarenessamongInternetusers,mostofwhomhavealreadybeenthepioneeronlineconsumersStrategyDevelopmentProcessWherearewe?Wherewewanttobe?Howcanwegetthere?MarketSituationInternetusersaresomewhatrestrainedbyofflineshoppingintermsofwayandconceptInternetusersdon’ttrustonlineshoppingfortheimmatureconsumptionenvironmentonlinepaymentsystemofflinedeliverysystemActualdifficultiesforon-linesalesTarget...Primary:NetizensSecondary:thepotentialNetizensDemographics:MalesAgedfrom16to35whoaremainly:StudentsWhite-collarsPersonsconcernedwithComputertechnologyTelecommunic