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保利百合花园营销策划报告书

3次阅读 337 2021-09-06 14:08:25 举报
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经纬物业经纬物业保利百合花园营销策划报告书经纬物业目录第一章、市场分析——知彼·································································71.1总体市场状况分析······································································81.2周边区域市场分析······································································10第二章、项目优劣势分析——知已····················································152.1优势·····························································································162.2我们需要解决的问题·································································20第三章、目标客户群分析——争夺的阵地········································223.1目标客户群分类·········································································233.2锁定目标客户群的依据·····························································243.3目标客户群的特征分析·····························································253.4目标客户群居住追求共性分析·················································26经纬物业目录第四章、确定形象定位——入市态势······································

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保利百合花园营销策划报告书

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