8848.net2002年3月-4月媒介策略2002年2月3日1市场目标巩固8848.net第一轮广告投放的效果,深化8848.net市场渗透率继续树立8848.net-网络数字世纪中国电子商务第一的品牌形象继续炒做网络数字世纪概念,树立并提高8848在目标受众中的知名度和忠诚度,吸引目标受众访问8848网站,并在线交易目标市场北京3个主要市场广州上海8EVENTHESIXCHINASAPPROACH,MAYBETOOGENERALFORMANYCOMPANIES.ANOTHERWAYTOLOOKATTHECOUNTRYISTOFOCUSONTHEMAJORURBANAREAS.ABOUT230MILLIONOFCHINA’S1.2BILLIONPOPULATIONLIVEIN450CITIES.BUTEVENTHENTHEREAREHUGEDIFFERENCES.FORAMOREMANAGEABLESIZEOFAUDIENCE,CONSIDERJUSTTHE10BIGGESTCITIESWHICHHAVEACOMBINEDPOPULATIONOFMORETHAN80MILLIONCONSUMERS.SOMECOMPANIESFOREXAMPLE,HAVEBEENVERYSUCCESSFULCONCENTRATINGONTHE‘SECONDARY’CITIES,LEAVINGTHEIRRIVALSTOFIGHTITOUTINBEIJING,SHANGHAIANDGUANGZHOU,ANDTHEREAREMANYOTHERWAYSOFPICKINGYOURTURFTOENSURESUCCESS.LETMENOWMOVEONTOTHEAREAWHEREWEFEELWEHAVETHEMOSTEXPERTISE:THECHINESECONSUMER.目标受众主要针对大众消费者25