Idea是一切的起源

Ogilvy&Mather*Ref:TN/SELLING/WEL-2/rcOgilvy&Mather*Ref:TN/SELLING/WEL-2/rc&Ogilvy&Mather*Ref:TN/SELLING/WEL-2/rcInthebeginningwastheideaIdea是一切的起源ASK:Sooncewehavetheideawhatdowedowithit?Ogilvy&Mather*Ref:TN/SELLING/WEL-2/rcOurSimpleSellingModel一厢情愿的贩卖模式Sellhard努力卖!Toadeeplygratefulclient给一个非常激赏你的客户ASK:Anddowealwayssucceed?SAY:Sometimeswedoandsometimeswedont.Ogilvy&Mather*Ref:TN/SELLING/WEL-2/rcTheFrequentResult常有的结果TheClientsavages客户杀人鲸Usandtheidea撕裂我们和ideaSAY:Notaquestionofthembeingdullinsensitiveplodderswithzeroimaginationwhowouldntrecogniseabraveideaeveniftheygotbeatenovertheheadwithit(astheyfrequentlyare).Couldalsobeourproblem.Couldbethewayweapproachthesellingsituation.Couldhavesomethingtodowiththemodelwehaveinourheads.Whichmigh