美特斯邦威市场营销策划书

美特斯邦威市场营销策划书目录一：概述··················································（2）二：营销环境分析······································（2）（一）宏观市场分析···········································（2）（二）微观环境分析············································（2）（三）营销环境结果分析（swot）·································（4）三：市场细分················································（4）（一）目标市场策略··········································（4）（二）产品分析················································（4）四：目标设定················································（5）（一）策划的目的············································（5）（二）目标市场············································（5）（三）市场定位·············································（5）（四）需要解决的问题········································（5）（五）解决问题的可行方法···································（5）五：产品策略··············································（5）（一）产品的名称··········································（5）（二）产品的性能············································（5）（三）产品的材质··············