社会化媒体设计过程解析

?2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Aquick“jargonfree”wayofunderstandingsocialmediaprojects.SocialMediaDesignProcess(SMDP)ByMichaelJLisownerSPECKMedia*?2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Justwhatissocialmedia?WhyIcreatedthisdeck?SocialMediaisanumbrellatermthatdefinesvariousactivitiesthatintegratetechnology,socialinteraction,andtheconstructionofwords,pictures,videosandaudio.It’safancywaytodescribethezillionsofconversationpeoplearehavingonline24/7Takenfrom“WhattheFuckisSocialMedia”byMartaKaganBut,ifyoudon’tknowthatbynowthenmaybethisisn’ttherightdeckforyou.Inthisdeck,I’mtalkingaboutabouthowweapplyaprocesstosocialmediaprojectsandinitiatives.**?2009SPECKMedia.Allrightsreserved.Confidentialandproprietary.Havingaprocessisn’toverratedFollowingaprocesstodosomethingist