SOCIALCUSTOMERTHEUNDENIABLEAUTHORITYOFTHETHEDAWNOFTHEDIGITALAGE,alongwiththeexplosivegrowthofsocialmedia,hasforcedtheevolutionofcustomerservice.Withitcametheriseofanewcustomer—onewhohasbeenknowntotoppleeventhemostrespectedofbrands.THISNEWFOUNDAUTHORITYISKNOWNASTHESOCIALCUSTOMER.WHOISTHESOCIALCUSTOMER?THESOCIALCUSTOMERTOUCHESNEARLYEVERYCORNEROFTHEGLOBE.20%ATLEAST20%OFTHEWORLD’SPOPULATIONUSESSOCIALMEDIA.THAT’SMORETHANHALFOFTHE2.4BILLIONINTERNETUSERSACROSSTHEWORLD.TODAY’SSOCIALCUSTOMERIS:…WHICHHASCHANGEDEVERYTHINGBUSINESSOWNERSTHOUGHTTHEYKNEWABOUTCUSTOMERRELATIONSHIPS.LISTENINGTOPEERSRESEARCHINGHEAVILYONLINEPOSTINGCOMPLAINTSONSOCIALMEDIAEXPECTATIONSAREHIGH.Intodaysageofconstantconnectivityandinstantsolutions,theSocialCustomerdemandsimmediateassistanceatanyhouroftheday.FACEBOO