【参考】贝因美奶粉招商营销全案

贝因美奶粉营销策划全案目录1.产品特性分析·····················································61.1产品概述······················································61.2产品特性·····················································131.3营销环境·····················································172.婴幼儿用品市场分析··············································222.1行业分析·····················································222.2消费者分析···················································222.3市场潜在分析·················································242.4目标市场分析·················································253.竞争分析························································283.1SWOT分析·····················································283.2五力竞争分析·················································314.STP战略························································334.1市场细分（Segmenting）·······································334.2目标市场选择（Targeting）····································334.3产品定位（Positioning）···