第2册卷号名称文件号创建/修改时间5市场营销MK-004-R012011-9-29开学典礼/开放日活动1.开学典礼前准备工作TimingVenueTaskResourceTimeCo-ordinateandinvitewithmediaandVipDec.1-15联络及邀请当地贵宾及媒体提前半个月SendourinvitationlettertomediaandVipDec.15-20对来访人员进行最后确认及发出邀请函提前五天SchooldecorationforopeningceremonyDec.20-25(Websterflagsincomputerroom,banner,poster,提前三天namepad,flowersandballoon,ribbonsetc.)对学校进行开学典礼的装饰,包括花篮,名牌及剪彩BookrestaurantandtransportationbusDec.20预定饭店及交通车辆PreparemediakitandVIPkitDec.24准备贵宾礼物包及媒体记者礼物包提前一天Mediakitincludes:EFgroupintroductionbrochureandflyerGetreadyCDEFWatchTwoarticlesforpublishingRedpocketincash(accordingtolocal)媒体记者礼品包包括:集团介绍及学校介绍样本,综合单页光盘手表希望记者发表的两篇文章(新闻稿及休闲文章各一篇)现金红包Vipkitincludes:EFgroupintroductionbrochureandflyerGetreadyCD