广州奥美财务培训-07p

广州奥美财务培训O&MGuangzhouFinanceTrainingFinanceTrainingObjectivesofthetraining:-K–KnowledgeHowdowemakemoney/losemoneyWhatisthecost/profitstandardIndustryO&MWhatcanyoudotohelpimproveourprofitabilityS–SkillHowdoyouknowyourclient’sprofitability-capacityplan,analysisofcontributionmarginA–AttitudeWearebusinessman/businesswomanEveryonehasaroleinhelpingthecompanyprofitableFinancedisciplineispartofourprofessionFinanceTrainingTheBusinessMakeMoneyforTodayOurbusinessbyitsnatureisShort-term我们生意的特质是相当短期的I’mnottalkingaboutbrandbuilding...…ratherhowbusinessdecisionsneedtobemade这里指的不是品牌的建立，而是指在我们的营运中各种管理决策如何形成。Clientscomeandgo,reduce/cutbudgetswithlittletononotice客户来来去去，删减预算的动作突如其来。Billingcutsinthe4thqtrmeanweareeffectivelyworkingforfree在第四季删减预算意味着我们的工作是免费的Wedonotmanufactureaproduct,ourcapitalisourpeopl