0中国电子商务行业发展报告简版iResearchChinaE-CommerceResearchReport2010-2011年4A广告提案论坛www.4adown.com.cn4A广告提案网www.4adown.cn1中国电子商务行业发展报告简版2010-2011年iResearchChinaE-CommerceResearchReportCopyright?iResearchInc.2011目录I.第十届中国网民网络消费行为大调研背景...........................................................................3II.研究方法.............................................................................................................................5III.概念定义............................................................................................................................61.1.电子商务定义及分类........................................................................................................61.2.电子商务统计范畴...........................................................................................................81.3.核心指标.............................