ProfessionalSkillsDictionaryMarketResearchAddendumCorporateHRGroup-July1999ForusewithinUnileveronlyINTRODUCTIONThisaddendumisintendedtosupplementtheinformationintheProfessionalSkillsDictionaryandtheMarketingSkillsAppendixTheMarketResearchSkillAreasshouldbereadandusedinconjunctionwiththeMarketingSkillAreas.ThetwosetsofSkillAreasareshowntogether(pages2and3)withdefinitionsforeachSkillAreaandabulletpointlistoftheSkillSubAreas.SubsequentpagesofthisaddendumprovidemoredetailoneachoftheMarketResearchSkillAreas.EachpageisheadedwiththeSkillAreaanditsdefinition.TheSkillSubAreasarethenlistedalongwithexamples.Theseexamplesareillustrative;theydonotcoverallskillsandarenotmeanttobelimiting.MARKETINGPROFESSIONALSKILLAREASPRIVATE1CONSUMERUNDERSTANDINGThedevelopmentofacompellingvisionofconsumers?existingandfutu