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读书app竞品分析报告一．背景······················································································································2二．竞品概述······················································································································2三．功能分析······················································································································3四．界面分析······················································································································8五．免费模式······················································································································115.1为什么要免费·············································································································115.2免费模式对比··············································································································11六．盈利模式···················································