市场分析与消费者购买行为（英文版）（PPT41页）

来自www.3722.cn中国最大的资料库下载AnalyzingConsumerMarketsandBuyerBehavior来自www.3722.cn中国最大的资料库下载InfluentialFactorsforConsumer’sBehaviorSocialfactorsChinese:fengshui,numberfour.Thailand:elephant.Referencegroupprimarygroupsecondarygroupopinionleader:congruitytheory.来自www.3722.cn中国最大的资料库下载InfluentialFactorsforConsumer’sBehaviorFamily:ex.anti-smokingcampaigninThailand.RolesandStatuses:ex.Singapore’s5Cs.Personalfactors:ex.ages,stagesinthelife,occupation,economiccircumstances,lifestyleetc..Motives:Freud’stheory,Maslow’stheory.来自www.3722.cn中国最大的资料库下载AdswithSexualHint来自www.3722.cn中国最大的资料库下载Figure7.4:Maslow’sHierarchyofNeeds来自www.3722.cn中国最大的资料库下载InfluentialFactorsforConsumer’sBehaviorBrainhemispherelateralizationMemory:Miller’slaw,Simoneffect.Learning:shaping;fearappeals.来自www.3722.cn中国最大的资料库下载Left→Picture,Right→Word来自www.3722.cn