TMB-社交媒体打破网络视频营销现状报告（英文）-2017.5-6页

MAY2017Fakenewsischangingthedigitallandscapeforbrands,#ShiftHappens.Thereisnodoubtthatwearelivinginadifferenterawherenewspapers,radioandtelevisionhavetakenabackseattoonlineinfluencersandnow,fakenews.Theaveragelifeexpectancyofabrandwasonce75years.It’snowonly15andthatislargelydrivenbythisseismicshiftinmedia.In2017,therewillbewinnersandtherewillbelosers.Whatweseeisthewinnersaredemandingtheirmessagingrunsinbrand-safeandtransparentenvironmentssotheirbranddoesn’tgettarnishedinthecurrentmediamelee.Despitethisupheavalaroundbrandsafety,fakenewsandaudienceaccountabilityondigitalplatforms,theoneunwaveringtruthisthis:consumerappetiteforvideoandpremiumcontentisimmenseandtheracetocapitalizeonitison.Thelandscapeisallablur.YouTubeandHuluhaveenteredtheTVbusinesswiththeirlivestreamingservices;theOTTbehemoths,Amazo