尼尔森-2017年美国消费者报告（英文）-2017-34页

TOTALCONSUMERREPORTCopyright?2017TheNielsenCompany(US),LLC.AllRightsReserved.VOLUME32Copyright?2017TheNielsenCompany(US),LLC.AllRightsReserved.WELCOMEWhilewe’veescapedtheworstoftheslowdownfromearly2017,thatdoesn’tmeanwecanlosemomentuminthepursuitofgrowthintoday’sflatmarketconditions.TheU.S.fast-movingconsumergoods(FMCG)industryisnolesscompetitive,norisitlikelythatfuturegrowthwillbearrivedatwithease.Thatsaid,thesearchforwhitespaceopportunityandthefightforshareofconsumers’walletsisstillwithinreach.It’sjustamatterofcarefulguidanceinselectingthemovestoprimeoptimalsuccess.That’swhatweandourConnectedPartnershopetosupportasyouheadintothenewyearandbeyond.Yousee,growthisachievable,it’sjusthardertofindthanitmayhavebeeninpast.Traditionalcategoricalbarriersacrosstheindustryarefading.Withtheriseofhealthfulingredi