ThinkNow-2017美国消费市场年终回顾及2018市场预测（英文版）-17页

2017TotalMarketTrendsYear-EndReviewCulturallyIntegratedMarketResearchwithTotalMarketPredictionsfor2018otalMarketTrendsInayearhellbentonrippingtheseamsoftheAmericantapestry,U.S.consumershaveprovenresilientandcapableofweatheringpoliticalstorms,naturaldisasters,andracialunrest.Fraughtwitheconomicuncertainty,theambiguitythatcloudedthecountry’strajectorydidlittletostymietheoptimismthatdefinedconsumersentimentamongkeydemographicsgoinginto2017.?CONSUMERSENTIMENTU.S.Hispanicsaresuperconsumers.Whiletheydon’twearcapes,thesetrendsettersdriveearlyadoptionoftechnologyandarefrontrunnersintheracefordigitalmediaconsumption,allofwhichmakethemsaviorsofmanybrandsstrugglingtohangontomarketshare.?Butdespitebeingafanfavoriteamongmarketers,Hispanicconsumers,ingeneral,areveryvulnerabletoeconomicswingsandhaveconcernsaboutthecurrentpr