ThinkNow-2017品牌忠诚度报告（英文版）-12页

BrandLoyaltyCanCPGBrandsStopWaningHispanicBrandLoyalty?ThinkNowAffinity?BrandLoyaltyReport20172ThinkNowAffinity?OnlineSurveyViaThinkNowResearch’sOmnibusStudySampleSizeNationwide,fieldedJanuary2017501Hispanics249Asian250White250African-AmericanSelfidentifyasHispanicoriginHispanicsNon-HispanicsAgeSelfidentifyasWhite,African-AmericanorAsian18-64yearsofageScreeningCriteriaSpanishdominant35%Bilingual36%Englishdominant29%1,250TotalMarket3WhoWeAreAnauthorityoncreatingandmanagingresearchproductsthathelpclientsgatherinsightsaboutrapidlychangingconsumersegments.Conductonline,in-personandtelephoneresearch.ResearchexperiencespecificallyintheHispanic,AfricanAmerican,AsianandTotalmarkets.Experienceinhard-toreachdemographicsub-groups.Onlyfull-servicemarketresearchcompanythatowns&