Innovation-美国品牌报告：“美国第一”对品牌意味着什么？（英文版）-2017-19页

BrandAmericaWhatdoes“AmericaFirst”meanforbrands?INTRODUCTIONJ.WalterThompsoncommissionedasurveyinvolving500peopleeachfromChina,India,Mexico,Russia,theUnitedKingdomandtheUnitedStates(foratotalof3,000respondents).40%ormoreofrespondentsfromMexico,RussiaandtheUnitedKingdom—allcountrieswhichhavebeendirectlyaffectedbythefirstmonthsoftheTrumpadministration—haveanegativeviewofAmerica,directlylinkedtotheeventsofthepastyearandmostlydrivenbytheactionsoftheUSgovernment.However,ChinaandIndiahaveamuchmorepositiveoutlook:90%ofIndianrespondentsviewtheUnitedStatesveryorsomewhatpositively.Bycontrast,only83%ofAmericansholdapositiveviewoftheirowncountry.Butwhilethereputationof“BrandAmerica”hassufferedrecently,Americanbrandsarestillthoughtoffavorably.Inthesixcountriessurveyed,approvalratingsofUSbrandsrangefrom78%intheUnitedKingdo