Mediacom-2017儿童使用网络趋势观察（英文版）-52页

ConnectedKidsTrendWatch201701DEVICEUSAGE02CONTENTANDENGAGEMENT03SOCIALMEDIA04BRANDS,ADVERTISINGANDROLEMODELS05EMPOWEREDTEENSRealWorldInsight(RWI)isMediaCom’sresearchdivision.Ourpurposeistounderstandpeople,specificallywhattheydo,whytheydoitandmostimportantlyhowtheirbehaviourcanimpactonourclients’business.ConnectedKidsisMediaCom’syouthinsightoffering.Wepublishanannual‘TrendWatch’report,whichtracksthemediahabitsandattitudesofkidsandteenagersacrosstheUKaged8-19.Currentlyinitsthirdyear,TrendWatchmonitorslongtermandemergingyouthtrends.Welookatthemediathatkidsandteensareconsumingandhowthishaschangedovertime,withafocusonwherebrandsandadvertisingfitin,aswellasrecommendationsonhowtosuccessfullyengagethisaudience.Expandinguponourquantitativefindings,wehaveincorporatedqualitativeinsightfromour