WhereAreBrandMarketersTakingTheirVideoStrategyin2018?+1IntroductionThePowerofVideoTableofContents4KeyFindingsFewCompaniesSeeThemselvesattheLeadingEdge.....................4LeveragingCustomerDataProvesMoreChallenging...........5DMPsProvideanIncompleteSolution.....................6BrandsLeanonPartnersforVideoDeployment........................7MarketersMissFullPotentialOofAudience-SegmentedVideoWithinLimits.................................10Facebook,YoutubeDominateVideoAdSpend..........................11MobileMediaStillanAfterthought...........................12BrandMarketersEmbraceDigitalVideoKPIs.....................................13FundingistheGatingFactorinVideoAdvertisingVolume.......16BudgetandExpertiseLimitAdoptionofCustomizedVideo.......................17VideoAdvertisingProvidesRoomforImprovementandSuccessforMany......