HOWASIA’SRISINGRETAILERSARERESHAPINGFMCGISSUE22017CONTENTSIntroductionThepowerpartnershipsdrivingFMCGgrowthinAsiaRespondingtodemographicchangeAgeingpopulations,shrinkinghouseholdsAdaptingtothechangeinmealtimesSmallerpackagesizes–andanappetiteforexperimentationDifferentiatingamongstoldershoppers0304BringingconvenienceandcommunitytogetherBridgingthegapbetweenmodernandtraditionaltradeShrinkingstorestogrowFMCGshareConveniencestoresascommunityhubsDrivingdownpricesthroughcompetitionforshelfspace08FusingofflineandonlineOrderingonlineTargetingpromotionsthroughtechnologyOptimisingthesupplychainThesecretsofsuccessfulretailerpartnershipsinAsia13ReassuringonSafetyandQuality17Demonstratingvaluesandsocialpurpose19Productinnovationandspeedtomarket21Providingashoppingexperience23Conclusion255851389012221141851327PHILIPPINESTAIWANSOUTH