益普索-2017年第四季度科技追踪报告（英文）-2018.1-44页

TECHTRACKERQUARTERLYRELEASE:Q42017TECHNOLOGYTRACKER|QUARTERLYRELEASE:Q42017QUARTERLYTRACKER-TRENDSININTERNETUSAGE,TECHOWNERSHIPANDTHECONNECTEDHOMEGBFACETOFACESURVEYviaIpsosMORICapibusLATESTWAVEQUARTER42017(3rdNovember–13thNovember2017)REPRESENTATIVESAMPLEOFc.1000GBADULTSAGED15+2SmartphoneownershipSocialnetworkingConnectedhomeInternetusageContentconsumptionMusic/games/TV/moviesTabletownershipAREASCOVEREDVoiceActivatedSpeakersTECHNOLOGYTRACKER|QUARTERLYRELEASE:Q42017Summary3Awarenessofvoice-activatedspeakersisincreasing;overhalfofGBadultsclaimtoknowalittlebitaboutthem.However,ownershipisstilllow;5%currentlyownavoiceactivatedspeakerandjust10%ofnon-ownersarelikelytobuyinthenext12months.Streamingmusic,listeningtotheradioandcheckingtheweatherarelikelytobethe