Saesforce-网络广告2020（英文）-2018-18页

DigitalAdvertising2020InsightsintoaneweraofadvertisingandmediabuyingDigitalAdvertising2020/2SalesforceResearch01.02.03.04.05.06.07.AdvertisingandMarketingAreConverging3Data–LotsofData–IsAdvertising’sNorthStar5FacebookandGoogleDominateasVideoRisesinImportance10NewMetricsSignalSuccessinaData-DrivenWorld12LastLook:NewTechMeansNewAdSpace14Appendix15Methodology18IntroductionDigitalAdvertising2020/2Consumersandbusinessbuyersreceivemoremessages,throughmorechannels,thaneverbefore.Cuttingthroughthenoiserequiresadvertiserstodeliverhyperpersonalizedmessagesthatresonateattheindividuallevel.Now,advertisingisundergoingatransformation—thebiggestrevolutionsincethelaunchofdigitaladsinthe1990s—drivenbydata.Toeffectivelyreachaudiencesandinteractwiththeminasmarter,1-to-1manner,advertisersmust